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Sunday, July 3, 2022

Digital agency DA Creative Studio closes Hull base to focus on remote working

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The digital marketing agency behind Hull’s Alternative Heritage plaques is closing its office in the city and will focus on remote working. DA Creative Studio, formerly known as Drunk Animal, is also behind a number of large-scale installations in the city.

The agency has been based in Hull for the past eight years, and expanded to London late last year, but is now shutting down its York Street studio. The company says it embraced hybrid and remote working during the pandemic and has now taken a decision to switch permanently to a remote set-up as it looks to expand globally.

The studio, which previously unveiled plaques to Britain’s first police dogs and controversial Hull figure Ronnie Pickering, among others, said its growing team had embraced the hybrid working model successfully for several month, taking on new clients across a range of sectors. The latest step would involve committing to a more flexible working model across the entire agency, it added.

Read more: Comic-Con coming to Hull this spring with a host of celebrity guests

Calvin Innes, creative director and CEO, said: “The last two years have allowed businesses everywhere to reassess how they do things, and what is right for their teams. Collaboration has always been at the heart of everything we do, so it’s hugely important that we continue this as we switch to a remote set-up. That’s why our new plan involves regular team meet ups, away days and ‘ideation retreats’ where we can retain the collaboration that is so vital to our creative output.

“We’ve given our team complete control over where they work, and when they work. Finding that work-life balance is essential and we strongly believe that when people are treated well, when they have time to see their kid’s school plays, and not be forced to fit their life around work, they produce far better results.”

A new way of working – Hull based digital agency DA Creative Studio is closing its city base after eight years to adopt a fully remote set-up

Earlier this year, the agency partnered with occupational health company, Latus Health. Calvin said: “It’s not enough to just say, here you go, go and work from home. Businesses need to acknowledge that all employees are different and may have different requirements when it comes to remote working.

“By providing coffee cards, health and wellbeing support, equipment specific to each employee and regular face to face meet-ups, it’s entirely possible. It just requires some planning and more importantly, listening, to do it well.”

The agency is now hoping to grow into the US, with plans to expand their offer internationally over the next 12 to 18 months.

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