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Monday, August 15, 2022

Foxtel launches array of gamified digital engagement campaigns

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Interactive rewards for loyalty members are on the cards for Foxtel after bringing on a digital campaigns engagement platform.  

The pay TV and streaming services player recently brought on Komo’s audience engagement platform in order to up the ante on its digital marketing campaign efforts. The self-service platform allows the Foxtel team to create online hubs featuring gamification and content that can be used for competitions and promotions.  

So far, Foxtel has rolled out five campaigns using Komo. Its director of customer marketing and loyalty, Lisa Cronin, highlighted the recent ‘Bake with Foxtel’ campaign hub as its most successful, attracting tens of thousands of engagements.

The hub centred around content for Foxtel users to access, including an exclusive cooking video by Matt Moran and recipe download to cook along at home. Consumers were encouraged to upload their creations via Komo for a chance to win a SMEG fridge. The hub also featured an interactive scratch and win competition to win one of 1000 SMEG hand blenders by playing each week. 

“The Bake with Foxtel campaign saw tens of thousands of members engaging with the hub and sharing their prizes on social, which was incredibly effective from an awareness perspective,” Cronin said. “Using Komo, we were also able to easily access the analytics and reporting dashboards behind each piece of content to quickly see our results and performance.”  

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