Oplifi has appointed Hina Mittal as Business Head – Affiliate of the company.
Mittal will be based out of Oplifi’s Gurgaon office and will drive the growth across APAC and Middle east markets.
Mittal has been a part of the Affiliate Marketing Industry since its inception, carrying an extensive work experience of around 17 years. She has in-depth work experience in the Digital Marketing space with expertise in Affiliate Marketing, Native Advertising, Email Marketing & Push Notifications. As CEO and strategic lead of Profiliad Media, she also played the role of a thought leader in the Digital industry.
A pro in handling both sides of the affiliate marketing business, she has worked in established and start-up Affiliate Networks like DGM India, Pointific Digital & Admitad. She has established business relationships and strategic partnerships with industry leading Publishers and Advertisers. Possesses strong leadership and people management skills.
Anup Kumar, Co-Founder, Oplifi, said, “We started off as a programmatic trading desk and over the last seven years evolved into a full-fledged digital media agency. We are starting this service to bolster our in-house capability. This will help maintain high standards of safety, privacy, and quality. We are delighted to have Hina in our team as she comes with a depth of experience in Affiliate Marketing and Advertiser/Publisher management.”
Mittal said, “I am really excited about this new opportunity with Oplifi. The idea is to position ourselves as performance delivery partners for clients. Performance marketing is considered as a digital marketing strategy driven by results. The objective is to build in-house delivery expertise considering multiple performance marketing channels and affiliates. We aim to closely monitor & deliver high quality performance & exceed clients’ requirements.”
Gautam Dutt, Founder, Oplifi, said, “The Indian digital media has experienced explosive growth during and after the pandemic. Agencies need to keep upgrading their team. Hina will be a great addition to a young and dynamic team at Oplifi.”
Oplifi got acquired by The Rainmaker Ventures in 2017 and now works in sync with the digital agency Yaap Digital – which handles the Creative, Content, Influencer activities for multiple clients