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Monday, August 15, 2022

How to Make Money on Instagram, According to Influencers

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  • Instagram is a top hub for influencers and content creators. 
  • From brand deals to getting paid directly by Instagram, there are a lot of ways to cash in on the app.
  • Here are the ways influencers make money on the app, and how much they’re making.

Getting paid by brands to post on Instagram isn’t the only way to make money on the social-media platform. 

From selling products directly on Instagram to getting paid by Instagram itself, there are several ways to make money on Instagram in 2022. 

For instance, lifestyle influencer Jera Foster-Fell earned about $2,700 in a recent month for raking in millions of views on her Instagram Reels, which is one of Mark Zuckerberg’s top priorities. She gets paid by Instagram through the “Reels Play” bonus program, which is part of Meta’s broader pledge to pay $1 billion to creators through 2022

Check out how much money 9 influencers got paid by Instagram and Facebook for their Reels

Other creators are cashing in on Instagram’s option to add links to stories, a tool that was expanded to the general public in 2021. There are a number of brands and third-party platforms like LTK (formerly RewardStyle) that let creators generate affiliate links and earn commissions from the sales they drive. 

While some creators may only earn a couple of hundred dollars here and there, others like skincare influencer Vi Lai have turned affiliate marketing on Instagram into a lucrative business. (Read more about how Lai earns about $5,000 a month.)

Instagram is also testing its own native affiliate program that pays creators for sales made directly on the Instagram app.

Here’s a peek into Instagram’s affiliate program and how much money creators are initially earning

Creators often sell their own merchandise or other DTC products on Instagram, too.

Some of the companies that help creators make and sell merch also have close ties to Instagram. For example, Spring, a merch company formerly known as Teespring, partnered with Instagram at the end of 2021 to incentivize creators to link their Spring products directly on Instagram. In return, some creators earned extra cash. (Here’s a list of the top 9 merch companies for influencers.)

There are also a growing number of startups, apps, and platforms that are expanding the ways creators can earn money on Instagram. For instance, link-in-bio startups, such as LinkTree, allow creators to direct followers to their OnlyFans or


Patreon

pages for exclusive, paywalled content. And Instagram also has its own version of paywalled content called Subscriptions, which launched early this year.

Insider has interviewed dozens of influencers and industry insiders about how exactly they make money and how much they earn:

Getting paid by brands is still the main source of income for most creators

Brand deals have grown to be more than just a quick photo post. They’re often robust campaigns and include video elements,  like Reels, as well as content that can be repurposed across platforms. 

Plus, some influencers are doing dozens of brand deals a year. For instance, Emma Cortes, a lifestyle influencer with 47,000 Instagram followers, signed a total of 68 sponsorships last year, most of which included a number of different deliverables, like in-feed posts, stories, and videos.

Read about how she earned over $300,000 in a year

In order to get deals, influencers don’t need huge followings. Mary Margaret Boudreaux started “taking social media seriously” when she only had 1,500 Instagram followers.

Check out she made over $10,000 from brand deals in three months

Depending on how an influencer (or an influencer’s manager) pitches or negotiates a deal, brand partnerships can easily pay the bills. And even if they don’t have managers or agents, creators can score sponsorships by reaching out to brands through DM or email. (Read 3 brand outreach email templates an influencer uses to get deals.)

Here’s our full list of interviews with 22 influencers on how much money they make working with brands on sponsored posts:

“Macro” and “Mega” influencers

Micro influencers

Nano influencers

Creators also earn money through affiliate links and by selling their own merch

Instagram is a powerful platform to drive purchases — whether that’s to a brand an influencer likes or a brand an influencer owns

Some influencers use Instagram to promote their resale stores on apps like Depop or Poshmark, too. 

Here’s how 6 influencers are using Instagram to drive sales and make money:

Affiliate marketing

Merchandise and other products

There are also a growing number of ways to get paid by Instagram directly

Compared to YouTube, Instagram may have been late to the game paying creators, but in 2022, there are several ways to make money from Instagram

Here are 5 examples of how creators are getting paid directly by Instagram:



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