Luxor has onboarded iCubesWire as its digital and social media marketing partner.
According to the mandate, the agency will shoulder the responsibility of implementing digital marketing practices for the brand. The agency will spearhead digital branding, media buying, planning and campaign strategies across all social channels.
Pooja Jain, Managing Director, Luxor Writing Instrument, said, “The online consumer behaviour is ever-changing and to keep pace with our customers, we needed to tie up with an agency that understands the evolving dynamics of the online market. We are positive that iCubesWire, with its 12-year old strong foothold in the digital segment, can help us go beyond markets and communicate with our audience effectively.”
Sahil Chopra, Founder and CEO, iCubesWire, commented, “We are off to a great start and are excited to welcome Luxor as one of our valued clients. We are looking forward to making significant contributions toward strengthening Luxor’s online presence and adding more value to the partnership.