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Insurance and other considerations for a car showroom — Retail Technology Innovation Hub

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If you run a car showroom business, then you will need insurance to protect the vehicles on your forecourt which are yet to be sold.

Finding a competitive motor trade insurance is narrowed down by not all insurers offering this kind of policy. It is, however, possible to find a motor trade insurance quotation easily online.

This article will consider insurance as well as other issues a car showroom will need to think about.

Motor trade insurance

Motor trade insurance is a specialised type of insurance that is designed for businesses that deal in cars.

It covers the vehicles that are being traded as well as the business itself. This type of insurance can be very important, especially if your business is not located in a protected area.

There are many things to consider when looking for motor trade insurance. The first is the level of cover that you need. This will depend on the value of the cars that you have on your forecourt.

You will also need to consider the level of risk that your business faces. If you are located in an area where theft is common, then you will need to take this into account when choosing your policy.

Another important consideration is the excess that you are willing to pay. This is the amount of money that you will have to pay in the event of a claim.

The higher the excess, the lower the premium will be. However, you should only choose an excess that you can afford to pay.

Once you have considered these factors, you should compare the quotes that you have been given by different insurers. You should also read the small print carefully to make sure that you are aware of all the conditions of the policy.

In addition to insurance, there are certain things that you will need to consider when running a car showroom. These include:


You will need to make sure that your premises are secure, as this will deter thieves from targeting your business. You should have a good alarm system in place. This will help keep your motor trade insurance premium to a minimum.

We need to think about secure locks and the type that are approved by insurers.

It is worth checking with an insurer should you change your locks for any reason to make sure that you are fitting the best kind and ones that are likely to mean a reduction in premium because of a discount.

Security works from both sides when it comes to reducing costs. It protects a business from the inconveniences associated with theft and keeps the claim rate down for insurers.

They then pass this positive onto their customers when it comes to the price they can offer commercial and other insurances for.


Another important consideration is marketing. You will want to always be visible as a business in terms of attracting potential customers and reminding your loyal customers that you are still there to serve them.

Effective marketing can be achieved through advertising in local newspapers and online. You should also make sure that your premises are well-lit and easy to find.

An engaging website will be a way to be found online. Do not just leave it there, though, because someone has to find you in the first place.

Think about digital marketing and how SEO (Search Engine Optimisation) or PPC (Pay Per Click) can help your website achieve a higher position in Google search lists.

Generally, it will be the top five that are considered when someone is looking for a good service at a competitive price.

Running a car showroom can be a great way to earn a living. However, there are a few things that you will need to consider before you start your business and while you are running it. 

Insurance is one of the most important considerations, as it will protect your vehicles and your business. You should also make sure that your premises are secure and that you are visible to potential customers.

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