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Wednesday, May 25, 2022

Matt Fraser and HWPO Training Announce Launch of New Platform

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HWPO Training, the online coaching business owned by five times CrossFit Games champion and Fittest Man on Earth, Mat Fraser, is launching their own stand-alone platform. HWPO Training launched in 2021, following Frasers retirement from competition, and is already the world’s most popular online coaching service.


The delivery of the service will now be via its own native platform, powered by Fitr Training, a premium remote coaching software company. This will give HWPO the ability to broaden its individual and group programmes and smooth out client messaging, leader boards and challenges.


Matt O’Keefe, CEO of HWPO says “At HWPO we work every day to provide the best coaching in the world. Our new platform, powered by Fitr Training, brings the customer experience to that same standard. Our priority is to deliver an unrivalled level of service, quality and experience for our customers. I am really excited about this evolution for our HWPO Community.”

After launching originally on another previously existing platform, the move to their own, bespoke app and online delivery service is a sign that Fraser and O’Keefe are betting on themselves. With the man who donned Fraser’s abdicated throne, Justin Medeiros, and teenage phenom Mal O’Brien already in the HWPO circle, it’s hard to bet against them growing even further.

Existing users will be able to seamlessly transfer to the new platform through their registration on the HWPO Training APP. New and renewing subscribers will be able to register at www.hwpotraining.com



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