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Monday, August 15, 2022

New Scandia Home president pledges investment in digital marketing, new retail markets

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LA CROSSE, Wis. —Luxury bedding maker Scandia Home is celebrating its 50th anniversary this year with an investment in digital marketing and further retail development under new president Susan Wojewoda.


Wojewoda brings to the brands more than 20 years of consumer-sector experience, including work with companies such as Lacoste, Ted Baker, Lilly Pulitzer and Keds.


“Since its inception, Scandia Home has been committed to exceptional quality both in product and servicing of the customer,” said Wojewoda. “I see an opportunity to extend the brand’s reach to new consumers, channels and markets while remaining true to its core value proposition — the Scandia difference.”

When consumers became more home-focused products during the pandemic, Scandia Home, known for its high thread count linens, lofty goose down comforters and sumptuous pillows, said it turned its focus on its DTC business, bolstering digital and social media efforts including upcoming video and photo shoots. It also plans to expand its company-owned stores in new markets this year, specifically on the West Coast. It currently operates flagship locations in Beverly Hills, Jackson Hole and Palo Alto, along with a line-up of curated retail partners.

The brand subscribes to the Responsible Down Standard (RDS) with its ongoing commitment to humane sourcing of its natural fills.


“While recognizing the needs of the consumer, the company has remained committed to the anchors of our success, including working exclusively with the best European textile partners and finest artisans in the industry,” said Wojewoda. “We consider our products to be an investment in quality that has proven to stand the test of time.”


Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.





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