It helps buyers make informed decisions about the products and use their products. Such content provides value to customers and boosts the SEO of your website.
4. Have an SEO strategy
One of the major disadvantages of selling from an online store is lower traffic than major marketplaces like Flipkart and Amazon.
You have to optimise your online store to receive more website traffic. Focus on incorporating SEO keywords into your product description and listing titles.
You can drive more traffic and boost sales by incorporating search terms customers use when searching for your product on various search engines.
Using Ahrefs’s SEO tool, you can identify relevant SEO keywords.
Give preference to on-page SEO which refers to product titles and descriptions, images, or blogs on your website. Ensure to include keywords such that they use language a customer might use when searching for related products.
5. Work with influencers
Working with influencers is a social commerce strategy that might be expensive initially but can deliver exceptional results.
Usually, influencers have a large online fanbase, and they can influence the purchasing behaviour of their followers. When deciding to use an influencer for promoting your store, choose one that aligns with your target audience.
This ensures that the influencer’s values are an excellent fit for your brand. Influencers can post pictures using your product, write a post explaining its features, talk about your product at an event and write authentic online reviews.
You can even go ahead by working with the influencer to create a new product. Jeni’s Splendid Ice Creams collaborated with musician Tyler to create a new flavour.
You can successfully increase customer engagement and drive traffic to your website by paying a fee to influencers.
6. Encourage product reviews
Authentic customer reviews are an excellent way to build trust around your online products and stores.
As online buyers cannot physically touch and feel the product, they depend primarily on the social proof–product reviews.
According to research, 82% of U.S adults read reviews before purchasing a product for the first time. So, encourage your store visitors to leave a review of the product they purchase. Ask them to leave detailed feedback, whether positive or negative.
You can even email customers to leave feedback on their last purchase from your store. You can even provide an incentive like a discount or free extension of product warranty for the feedback they provide.
In the following example, Kodak television provides customers with a three-month extra warranty on sharing reviews about their product.