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Visit Moray Speyside give detail on huge new campaign to give area welcome tourism boom

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A HUGE campaign has been launched promoting Moray and speyside across the UK.

A surfer enjoys the moray waves.

Visit Moray Speyside, an organisation encouraging visitors to the area, has revealed their new UK marketing campaign focused on boosting tourism and outdoor activities.

The campaign, which has received £75,000 from VisitScotland, uses newly produced video and digital content to showcase the range of opportunities to be enjoyed in Moray Speyside.

Laurie Piper, chief executive of Visit Moray Speyside, said: “Moray Speyside is one of Scotland’s most beautiful regions, we have incredible natural assets and a world-class landscape, our tourism businesses offer visitors a warm welcome and our attractions a memorable experience.

“Our campaign will show off all these great things to a whole new audience and I’d love for businesses across the region to get involved in the campaign – sharing and using the video content to complement their own digital marketing activities and keeping Moray Speyside at the top of the list for potential visitors.”

Visitors appreciate the famous Moray northern light...Picture: Will Hall, WRH Photography.
Visitors appreciate the famous Moray northern light…Picture: Will Hall, WRH Photography.

The campaign encourages visitors to: “Stop. Breathe. Go.” – to use a short break in Moray to slow down and decompress.

Launched in November, the campaign will run until August with videos on Vimeo and morayspeyside.com/adventure, adverts on Expedia and Hotels.com and even a project with YouTube creators Always Another Adventure.

The campaign comes as Moray Speyside featured in a Highland-wide winter marketing campaign, which saw several destination marketing organisations combining to promote the wider region as an ideal winter visitor destination.

VisitScotland regional leadership director Caroline Warburton said: “The Destination and Sector Marketing Fund was created to boost and support the sustainable recovery of Scottish tourism, helping to reach new audiences within the domestic market.

“It aims to help organisations like Visit Moray Speyside reach new visitors within the UK and promote the region as a year-round destination

“Whether it is surfing off the spectacular coastline, rambling across the rugged terrain or exploring the unspoilt landscape at a gentler pace, this exciting new campaign highlights the array of amazing experiences on offer across the region, and will help inspire new and repeat visitors to Moray Speyside for their next adventure.

“VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish, now and in the future.”

Moray boasts huge cycling opportunities.
Moray boasts huge cycling opportunities.

For more information, visit: https://morayspeyside.com/

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